YetiYap
Website Design and Development for YetiYap
Client
YetiYap
Responsibility
Project Introduction
YetiYap is an online media company whose primary focus is to provide youth with viral news and entertainment content. The main goal is to provide young audiences with infotainment and entertainment content.
The Challenge
Being a pioneer, Yetiyap has to conceive a strong impact on the youth by being distinctive from mainstream news websites. The identity system has to be fresh and unique to create a lasting and memorable impression. The website needed to be eye-catching with easy-to-read content.
Mobile View
Web View
Solution
Our team was excellent when it came to client handling. We made sure we understood the requirements and started our work on website design from Adobe XD. We constantly communicated with the client and closely listened to the feedback.
After a couple of hit-and-trails, the client was satisfied with the design and I took charge of the development process. Since the client wanted subtle animations on the website, I stuck with GSAP for the animations. I also wrote custom CSS code since it was one of those projects which needed a lot of changes along the way – and I made sure it was easy to make such changes. I also focused a lot on mobile design in this project since most of the client's user base was mobile users. Therefore, I had to go with a “mobile first” approach in designing the website.